Graphic design is a creative process undertaken in order to convey a specific message (or messages) to a targeted audience. The term “graphic design” can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. The field as a whole is also often referred to as Visual Communication or Communication Design. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Vector illustration – is a popular technique of many digital illustrators worldwide.Vector graphics are ideal for simple or composite drawings. Vector art is great for original art and can be used with all printing formats, since the art is made from a series of mathematical curves it will print very crisply even when resized.

Vector Illustration is a favourite technique of mine and ideal for large format exhibition and signage prints.

For instance, one can print a vector design at business card size and then enlarge the same design to billboard size whilst keeping the same crisp quality and colour control. A low-resolution raster graphic (jpeg, tiff or similar) would blur or pixelate excessively if it were enlarged from business card size to billboard size.

Please take a look at some of my work in the Graphic and Illustration category