Marcus & Michael Breach opened the first Grass Roots store in early 2007 to live their dream of offering wholesome, fresh, quality food to the masses.
The grass Roots mission statement : ‘source quality, fresh ingredients and actively seek local and organic produce where possible.’
My brief was similar, into a tiny space, deliver a fresh, vibrant, modern and clean store environment with a vision to opening multiple outlets, each with a recognisable link and unique brand standout.
A central work station with raised floor, overlooks the window displays which utilise LCD screens to present images originally published in the The Advertiser newspaper. The units are light weight in a visual sense, not blocking your view in or out of the shop and making full use of the extensive glass in the building. Product can be viewed from both indoors and out, lighting and all electrical cabling is integrated creating a seamless, freestanding, Point of Sale (POS) presentation.
Daring to be different, having a style and culture all of its own and ageing well were the criteria met in the creation of the Cellar Door furniture. The three dimensional facade of new and recycled hardwood combined with bronze coating and effective lighting represent the merging of design skills and celebrates the Wirra Wirra ethos. Behind the counter, sinks, wine and glass storage, as well as point of sale have all been considered for ease of use and practical effect.
Design Institute of Australia - Commendation – high standards have been achieved, a recognition of professional design procedure and outcome. SA Awards Program – 2004
“Wirra Wirra is a place that has inspired the most lateral of thinkers. The winery itself is a testament to some quirky ideas and inspired traditions, all of which have come from the freedom to explore possibilities. Serious fun is at the heart of all that has resulted.” www.wirrawirra.com
Designed to be more than an information point, these display units are Furniture, manufactured using solid timber – Australian oak, the frames and bases were laminated then machined. The timber is finished in Danish Oil to present the natural feel and texture. The display face is acrylic and can be illuminated highlighting the 3D display space under the blown acrylic dome. Graphic panels and wine bottles are easily exchanged with-in the display space.
The graceful arc of the support leg is highlighted by the swirl finished aluminium.